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People may discover, listen, purchase and use music in
different ways. In fact such a dramatic change has been marked after music
became an integral part of the entertainment industry. Reports have sharply
revealed the following:
- CD sales have massively experienced a fall
- Legal downloads are rare
- Illegal file sharing and downloading have grown in volume
Such negative scenario has compelled record labels and
artists to incur losses in millions. However, reports have also shown that the
enormous loss has led to the birth of music licensing companies and a lot of
changes accompanying the latter.
People from the industry have spoken about changes that have
evolved to leverage the industry at large. Not only the music industry but
those from the entertainment world have also benefitted from such drastic
improvement. A lot of flourishing opportunities have accompanied with music
licensing; artists now have a platform to surface their mettle and to get a
fair pay for their work.
With complexities becoming apparent in the world of music,
independent artists have to wade through the rough weather in order to see a
ray of hope. Today, music licensing is not just only considered a platform to
attain fame; it is also referred to as a critical revenue generating steam for
artists, labels, songwriters, composers and publishers.
How music licensing
can be considered a revenue producing stream for artists
Nowadays, artists can earn in millions with the help of
licensing. How? Artists mostly license their artwork to the following areas of
entertainment:
- Television shows
- Computer games
- Video games
- Commercials
- Feature films
- Documentaries
- Applications
- Mobile phone
Music licensing is a source of income, generating revenue
from licensing fees, direct revenues and royalties. Sync placements are also
considered a vital earning source. Through sync placements artists can not only
gain money but are also able to attain exposure for more result-based music
sales. The importance of music licensing for independent artists is not restricted to such monetary benefits only,
because the industry customarily considers legal protection as a stepping stone
to attain limelight.
Some industry people are of the opinion that music licensing
can generate more money than the volume of earning acquired through music sales
and touring. Proper sync placement can help build a career of an artist. There
are several other aspects of music licensing that are yet to be discovered as
potential sources of earning.
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