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Tuesday, April 30, 2013

Music Licensing- A Potential Source of Earning



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People may discover, listen, purchase and use music in different ways. In fact such a dramatic change has been marked after music became an integral part of the entertainment industry. Reports have sharply revealed the following: 
  • CD sales have massively experienced a fall
  •   Legal downloads are rare
  •  Illegal file sharing and downloading have grown in volume
Such negative scenario has compelled record labels and artists to incur losses in millions. However, reports have also shown that the enormous loss has led to the birth of music licensing companies and a lot of changes accompanying the latter. 

People from the industry have spoken about changes that have evolved to leverage the industry at large. Not only the music industry but those from the entertainment world have also benefitted from such drastic improvement. A lot of flourishing opportunities have accompanied with music licensing; artists now have a platform to surface their mettle and to get a fair pay for their work. 

With complexities becoming apparent in the world of music, independent artists have to wade through the rough weather in order to see a ray of hope. Today, music licensing is not just only considered a platform to attain fame; it is also referred to as a critical revenue generating steam for artists, labels, songwriters, composers and publishers. 

How music licensing can be considered a revenue producing stream for artists 

Nowadays, artists can earn in millions with the help of licensing. How? Artists mostly license their artwork to the following areas of entertainment: 
  • Television shows
  •  Computer games
  •  Video games
  • Commercials
  • Feature films
  • Documentaries
  • Applications
  • Mobile phone
Music licensing is a source of income, generating revenue from licensing fees, direct revenues and royalties. Sync placements are also considered a vital earning source. Through sync placements artists can not only gain money but are also able to attain exposure for more result-based music sales. The importance of music licensing for independent artists is not restricted to such monetary benefits only, because the industry customarily considers legal protection as a stepping stone to attain limelight. 

Some industry people are of the opinion that music licensing can generate more money than the volume of earning acquired through music sales and touring. Proper sync placement can help build a career of an artist. There are several other aspects of music licensing that are yet to be discovered as potential sources of earning.

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